Although also is fact that is true about low involvement of consumer to product. However, majority of the marketer trying that it’s(the consumer having high involvement. Why seen impressed forced? Not other because high involvement consumer has commitment. In addition, its(the problems how to realize it?
Firstly, product properly is attributing to issues capable to make consumer to involve. Second, product attributed to context of situation of person. Third, product attributed to association of consumer. Fourthly, other not introduces important characteristic typical of owned by product at consumer. Four ways told could change low involvement become high involvement. So condition of consumer in it’s(the existence like the one our want, is they have commitment. Because how illness if west have close friend PLIN-PLAN.
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