The passive study theory actually lifts topic about television medium. This means all information displayed in television is coming information draws near viewer, non-viewer looking for advertisement in television. Equally advertisement in television is guest do not be invited. We have never heard people to say will look for advertisement of certain product brand in television. Except perhaps possible the only staffs who heard that way is, from because that moment of just abrupt one of the friend which will do research to enquire, " How contents and advertisement color design BCA in television." However, although also viewer does not look for advertisement in television is almost certainly people watches television. What searched viewer only event of it’s(the core. Thereby when consumer sees displaying advertisement in television, they stay in situation passive ( low involvement) what requires displaying frequency often to build it’s(the recall.
Two benefits from the study theory of passive are express here. Firstly, products bought by consumer with level of low involvement is effective to be displayed it’s(the advertisement in television and radio. Because, consumer having high involvement to product, they would be active looks for information. Second benefit is present advertisement having the character of it’s(the information would less effective. Equally properly advertisement presents other side non-informational like generating impression that is often we hear, " Anything its(the food, Drinks it TEH SOSRO".
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