Saturday, August 30, 2008

CHANGES BEHAVIOR OF PURCHASING HABITUAL


For the market challengers, behavior of purchasing of habitual becomes big resistance grabs market. Consumer tends to buys product brand from market leader. The thing, with reason of increasingly market share broadness and many consumers are not will look for risk by changing product choice. Buys product from market leader is safe way in behavior of routine purchasing. Therefore, this summary assists the market challengers in overcoming resistance has been told.
To can change purchasing pattern of habitual is required marketing strategy to orient changes it toward behavior of scouting alternative of new brand. The strategy stages; steps, done by the way of presenting feature product, gives product to be tried freely and also discount, introduces brand line that there [are] by offering new benefit. Ways which has been told in it’s (the existence can change behavior of purchasing of habitual consumer. Thereby, from now on livers of the market leader.

No comments: