Behavior of purchasing of habitual is not other behavior of recurring purchasing without many scouting of information and evaluation alternative of done. Habit is routine behavior done by consumer. From comprehending behavior of purchasing of consumer that way, simply devils for the shake of deviling we can express his (its strategic contribution to shelf distribution of product, product category, advertisement and promotion, and fixation.
Shelf distribution product. Product brand bought bases on habit to have level high turn over. Marketer its (must always ready to provide product in places sale or equally shelf distribution of disseminating product widely and always there is where consumer stays.
Product category. Products bought based on habit is not other in the form of having the character of consumption products quickly [used up/finished] and small risk. Consumer will not have primary risk when having to changes toothpaste brand bought by it. In short, behavior of habit purchasing happened at consumption products category.
Advertisement and promotion. Advertisement and promotion for product bought bases on habit is frequency often possible to remind consumer. The thing, because not consumer keeps in mind will which be bought it and arises desire to buy when they are reminded again. Thereby advertisement design not designed by focused at purpose of reminding again with duration of brief submission, nor forgets situation of product in standout shop rack by consumer. Eye Catching.
Last not other of fixation. Product bought based on habit to stay at illusion consumer loyalty. Consumer would easy to make a move brand if tiring or changes choice because wish to look for variation. Therefore, consumer would impressionable of sales promotion like shopping coupon, and price discount.
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