THE theory SOCIAL JUDGMENT

This theory description behavior of purchasing with low involvement. Individual which its(the involvement height to a problem will have narrow; tight acceptance? receiving spread. Yes, as if we will decide takes magisterial management in such university. At least alternatives considered in deciding in such university from because before all already happened criterion screening much attribute which is tight even possible there's only two alternative of university is notable only. Other temporary, individual which low involvement will have acceptance? receiving spread of wide to problem faced by it. For Example Andy which will buy toothbrush, then we interdict in road(street a quarter by providing other brand, " Mr. Andy will buy toothbrush yes, this there are good new brand of painless and soft in lip". Based on the theory social judgment Andy changes over buys the new brand. Consumer with low involvement has entry barrier, which thin.
The theory social judgment also identifies assimilation influence. Assimilation influence happened when consumer to receive information falling in spanning acceptance? receive. The information, will received more positively from actually. This means forwarding of information should not outside consumer acceptance. receiving spread. Said that also otherwise wishes product we to fly kicked.
From description told, explains seen implication the theory social judgment to consumer behavior. Consumer that low involvement easy to in grabbing by competitor. The consumer, does not have high loyalty at a certain brand. He can change its(the purchasing choice is any time without complicated process. Besides the theory social judgment also gives knowledge impact simply consumer always avoids information which unmatched to it’s(the acceptance? receiving spread. Which is not avoiding in a word can tell, " Please enter sir if(when you to wish we are take bath".